UniHomes is the market-leading student accommodation advertising platform and utility management provider, having helped hundreds of thousands of students find their perfect all-inclusive university ‘home from home’, by connecting them with its established and ever-increasing network of letting agent partners.

Founded in 2015, UniHomes now operates in over 60+ university towns and cities across the UK, utilising its innovative technology platform, services, and student utilities package to simplify and enhance the entire student lettings process. Providing all the tools to student renters and letting agents in one straightforward and transparent solution, UniHomes is opening new doors to stress-free living – one all-inclusive ‘home from home’ at a time.

UniHomes asked us to give their Instagram presence a fresh new lease of life. Their existing style was familiar and consistent but had been in place for some time, and there was an opportunity to make it feel more relevant to today’s students while keeping the essence of what their audience already recognised. The aim was to create a visual refresh that felt bold, playful, and instantly relatable for 18–21-year-old university students, while making day-to-day content planning and production easier for the UniHomes team. The refresh needed to move away from elements perceived as overly feminine and create a feed that would stand the test of time, avoiding short-lived trends while still feeling modern and unique to UniHomes.