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Case Study: SOQ Supps

Key Results

596+

Email sign ups

10-1

Lifetime value of customer

<£5

Cost per new customer

Key Results

596+

Email sign ups

10-1

Lifetime value of customer

<£5

Cost per new customer

CLIENT

SOQ Supps

SERVICE

Facebook Ads

INDUSTRY

Health & Wellbeing

WEBSITE

Live preview

CLIENT

SOQ Supps

SERVICE

Facebook Ads

INDUSTRY

Health & Wellbeing

WEBSITE

Live preview

The Brief

SOQ Supps is an emerging vitamin brand offering a range of vitamin gummies. In a highly competitive market, SOQ Supps needed to differentiate itself. Following our completion of a comprehensive website build and rebranding, OCPR was tasked with ensuring the brand’s visibility on paid social channels through Facebook Ads. Our objective was to achieve a low cost per conversion on new purchases and new email sign-ups, thereby driving revenue and lifetime value from customers to generate a high ROI.

KPIs

New email sign-ups

New unique purchases

Cost per unique purchase

THE CHALLENGES

Competitive Market: The vitamin and supplement industry is crowded with numerous brands claiming superior products. Our role was to make SOQ Supps stand out on Facebook and Instagram as a superior and cost-effective alternative to market leaders.

Broad Targeting: Initially, targeting options were broad, focusing on 25-40 year-olds interested in health, beauty, and wellness, which did not yield a good CPA. We had to adjust our strategy several times before settling on lookalike targeting of email subscribers and past customers, resulting in a lower cost per click and cost per result.

Introducing a New Brand: Prior to using Facebook Ads, SOQ Supps had minimal online presence and had not been advertised online. We needed to introduce the brand to new potential customers, conveying its message and USPs effectively to drive the highest conversion rates and lowest CPA.

THE WORK

Audience Optimisation: Initially, broad age and gender-based targeting resulted in unsustainable costs per click and per result. We pivoted to a strategy of targeting users similar to mailing list subscribers, using advanced targeting techniques to achieve lower costs per click and per result.

Regular Creative Input: Our team actively contributed to creating UGC imagery for SOQ, supported by our graphics and social media teams, and this content performed extremely well when rolled out in our Facebook Ad campaigns. We developed artwork inspired by market research to highlight the benefits of SOQ products over competitors, focusing on informative and value driven messaging rather than overly sales-focused content.

THE RESULTS

Over 600 Low-Cost Signups: We generated over 600 email sign-ups at less than £0.50 each, funnelling them into an email flow designed to convert them into customers.

Low-Cost CPA: We achieved new customer acquisitions at a cost of £5 or less in the last three months through extensive campaign and asset optimisation.

10:1 ROAS: By focusing on increasing lifetime value and reducing cost per acquisition, we delivered a return on ad spend of over 10:1 for SOQ Supps.

OCPR was brought in by SOQ Supps to increase their market presence and boost online purchases. Over the past 12 months, we have worked extensively to refine strategies, optimise campaigns, and produce results that drive high lifetime value and sustainable growth. We look forward to continuing our partnership with SOQ Supps to further enhance their online market presence, increase purchases, and drive growth in the coming months.

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