Case Study: Unihomes

Key Results

Engaging motion graphic animations for high-impact iVan billboard campaigns

Cohesive design across multiple touchpoints (digital, print, and experiential)

Increased brand visibility and student engagement during key periods

Key Results

Engaging motion graphic animations for high-impact iVan billboard campaigns

Cohesive design across multiple touchpoints (digital, print, and experiential)

Increased brand visibility and student engagement during key periods

CLIENT

UniHomes

SERVICE

Graphic Design
Motion Graphics
Print Design

INDUSTRY

Student Accommodation

CLIENT

UniHomes

SERVICE

Graphic Design
Motion Graphics
Print Design

INDUSTRY

Student Accommodation

The Brief

UniHomes, a leading platform connecting students with their ideal accommodation, approached OCPR for ad-hoc support with their national campaigns. Our task was to create visually striking and engaging content across various mediums, including motion graphic animations for iVan billboards, flyers, posters, digital ad creatives, and event materials. The goal was to increase brand visibility and student engagement during crucial periods of the academic year.

KPIs

Student engagement with campaigns

Brand visibility

Consistency of branding across multiple touchpoints

THE CHALLENGES

Diverse Media Formats: Creating cohesive designs that work effectively across a wide range of formats, from digital billboards to print materials and social media ads.

Capturing Student Attention: Developing eye-catching visuals that resonate with students and stand out in bustling university environments.

Seasonal Time Pressure: Delivering high-quality materials within tight timeframes to align with key periods in the student calendar, such as freshers’ weeks and house-hunting seasons.

THE WORK

Motion Graphic Animations: We created dynamic, attention-grabbing animations for iVan billboards, strategically placed in areas of high student footfall. These animations effectively communicated UniHomes’ key messages in a visually compelling way.

Print and Digital Ad Creatives: Our team developed a suite of designs for flyers, posters, and digital ad placements. We ensured consistency across all materials while optimising each design for its specific medium.

Event Materials: We designed engaging stall layouts and materials for university fairs and freshers’ events, creating an inviting and informative space for students to interact with the UniHomes brand.

Video Editing: For certain digital placements, we edited video content to create impactful ad creatives that showcased UniHomes’ offerings in a dynamic and engaging manner.

Brochure Design: We crafted informative and visually appealing brochures that effectively communicated UniHomes’ services and benefits to both students and letting agents.

THE RESULTS

Increased Brand Visibility: Our iVan billboard animations and strategically placed print materials significantly boosted UniHomes’ visibility during key student house-hunting periods.

Enhanced Student Engagement: The visually striking and cohesive designs across all touchpoints contributed to increased student engagement with UniHomes’ platform.

Successful Event Presence: Our stall designs for university fairs and freshers’ events created a strong brand presence, facilitating meaningful interactions between UniHomes and potential users.

OCPR’s collaboration with UniHomes demonstrates our ability to create impactful, multi-format campaigns that effectively reach and engage the student demographic. Our work has supported UniHomes in strengthening their position as a leading student accommodation platform in the UK. By delivering consistently high-quality designs across various mediums, we’ve helped UniHomes to stand out in the competitive student housing market. We look forward to continuing our partnership with UniHomes, supporting their future campaigns with creative and effective design solutions that resonate with their target audience.

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