Case Study: Tiger Sugar

Key Results

2500+

Mailing list signups before opening

1000s

of customers in the first week

1250+

Instagram followers by the first week

100%

Strong overall brand launch in Sheffield

Key Results

2500+

Mailing list signups before opening

1000s

of customers in the first week

1250+

Instagram followers by the first week

100%

Strong overall brand launch in Sheffield

CLIENT

Tiger Sugar

SERVICE

Content Creation

INDUSTRY

Food & Beverage

CLIENT

Tiger Sugar

SERVICE

Content Creation

INDUSTRY

Food & Beverage

The Brief

Tiger Sugar, a renowned brand from overseas, launched its first UK franchise in Sheffield. The franchisee engaged OCPR to manage a highly successful launch campaign, leveraging our content creation services to generate buzz and excitement around the new store. Our goal was to create high-quality, engaging content that would captivate the local audience and establish Tiger Sugar as a beloved brand in Sheffield.

KPIs

Mailing List Signups

Customer Footfall in the First Week

Instagram Follower Growth

Brand Awareness and Engagement

THE CHALLENGES

Introducing a New Brand: Launching an international brand in a new market required creating content that would resonate with a local audience while staying true to the brand’s global identity.

Generating Immediate Interest: To ensure a successful launch, it was crucial to build anticipation and excitement before the store opened, driving signups and engagement across multiple channels.

Coordinating Multiple Services: Integrating content creation with email marketing, social media management, and influencer marketing required a cohesive strategy and seamless execution.

THE WORK

High-Quality Product Photography: We produced a series of high-quality product photos that highlighted Tiger Sugar’s unique beverages, capturing the intricate details and appealing visuals that make their products stand out.

Engaging Short Form Video: Our team created engaging short-form videos designed for social media platforms, showcasing the preparation process of Tiger Sugar’s famous drinks and the vibrant atmosphere of the new store.

Artwork Creatives: We developed a range of artwork creatives for various purposes, including new store announcements, new beverage releases, and competitions. These visuals were designed to be eye-catching and shareable, encouraging social media engagement and word-of-mouth promotion.

Email Marketing Campaigns: We crafted compelling email content to build and engage the mailing list, providing exclusive updates and special offers to drive excitement and anticipation ahead of the launch.

Social Media Management: Our team managed Tiger Sugar’s social media accounts, posting regular updates, engaging with followers, and responding to queries to maintain a vibrant and interactive online presence.

Influencer Marketing: We collaborated with local influencers to amplify the reach of our campaign, leveraging their followers to create a buzz around the new store and drive foot traffic.

THE RESULTS

Mailing List Growth: Over 2500 people signed up to the mailing list before the store even opened, showing strong interest and anticipation for the new Tiger Sugar location.

High Customer Turnout: Thousands of customers visited the store in the first week of opening, demonstrating the effectiveness of our pre-launch efforts.

Instagram Follower Surge: Tiger Sugar’s Instagram account gained 1250+ followers by the first week, reflecting the success of our content creation and social media strategies.

Successful Brand Launch: The launch campaign successfully established Tiger Sugar as a popular and beloved brand in Sheffield, setting the stage for continued growth and engagement.

OCPR’s comprehensive approach to content creation, combined with our expertise in email marketing, social media management, and influencer marketing, ensured a highly successful launch for Tiger Sugar in Sheffield. We are proud to have helped introduce this beloved international brand to a new audience and look forward to continuing our collaboration with Tiger Sugar.

Like what you see?

If you think your business can benefit from any of the services in this case study, get in touch by filling out the form.

We’d still love to hear from you even if you aren’t sure, let’s have a conversation and see where it goes. After you’ve filled out the form, one of our team will endeavour to be in touch within 24 hours.