The Steel Gallery

Case Study: The Steel Gallery

Key Results

£100,000

In orders within the first month post-launch

25%

Increase in monthly revenue compared to the previous three months

50%

Reduction in basket abandonment rate

Key Results

£100,000

In orders within the first month post-launch

25%

Increase in monthly revenue compared to the previous three months

50%

Reduction in basket abandonment rate

CLIENT

The Steel Gallery

SERVICE

Website Development

INDUSTRY

Home & Garden

WEBSITE

CLIENT

The Steel Gallery

SERVICE

Website Development

INDUSTRY

Home & Garden

WEBSITE

The Brief

The Steel Gallery, a longstanding multi-service client of OCPR, approached us to build a new, user-friendly ecommerce website on WordPress/WooCommerce. After experiencing initial success with their old Shopify site, they sought a more robust platform to support their growing product range and enhance user experience. This project was an opportunity to showcase our expertise in web design and development for a sizeable ecommerce client.

KPIs

Increase in revenue

Reduction in basket abandonment rate

Enhance user experience

Enhance customer satisfaction

THE CHALLENGES

Broad Product Range: Managing over 10 categories and 5000 product variations required meticulous organisation and bespoke functionality for custom orders and trade orders.

Seamless Transition: Ensuring a smooth migration from Shopify to WooCommerce without downtime was crucial. We needed to maintain SEO integrity and ensure continued strong performance of email, social, and PPC campaigns.

Client Involvement: The client wanted to be involved at every step, necessitating regular progress calls and feedback sessions.

THE WORK

Comprehensive Development: We created a stunning, responsive ecommerce website that was easy for customers to navigate. This involved extensive branding, graphic design, and user experience building sessions to ensure the site was visually appealing and user-friendly.

Bespoke Functionality: We developed custom features for product orders and trade orders, ensuring the website met all required functionalities. Our team conducted extensive research to identify the best WP/WooCommerce plugins to enhance the site.

Client Collaboration: We ensured the client was 100% satisfied with the design and functionality by providing interactive Figma designs for approval before development began. Regular progress calls facilitated feedback and allowed us to make necessary adjustments promptly.

SEO and Campaign Continuity: Our team ensured that the transition from Shopify to WooCommerce did not impact SEO performance. We maintained strong performance for email, social, and PPC campaigns immediately after the switch.

THE RESULTS

Record-Breaking Revenue: The new website recorded the strongest ever month of revenue in its first month, marking a 25% increase compared to the previous three months.

Sustained Growth: The site continues to perform exceptionally well, outpacing year-on-year revenue significantly.

Client Satisfaction: The Steel Gallery is delighted with the new website, which positions them as a market leader in the home and garden sector.

OCPR’s collaboration with The Steel Gallery on this extensive web development project has resulted in a highly successful ecommerce platform that enhances user experience and drives significant revenue growth. Our ongoing support includes social media management, content creation, and SEO, ensuring The Steel Gallery remains at the forefront of the market.

2025 Northern Digital Award Winners - OCPR x The Steel Gallery

We are extremely proud to have been recognised, and announced as winners of the 2025 Northern Digital Awards for Best Home & Garden Campaign, which is testament to the 3+ years of hard work by our team in growing The Steel Gallery’s online presence from the ground up across multiple different service areas.

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