Website Optimisation for Sign-Ups: We implemented strategically placed sign-up forms across The Steel Gallery’s website to grow their email list steadily.

Lifecycle Email Strategy: We developed a comprehensive lifecycle email strategy, focusing on automated flows that nurtured leads and converted them into loyal customers. This included a Welcome Flow, Abandoned Cart Flow, and Post-Purchase Flow.

Promotional and Value-Led Campaigns: Our team crafted and delivered engaging promotional campaigns and value-driven content to drive conversions and increase brand awareness.

A/B Testing and Audits: We conducted rigorous A/B tests and account audits to define customer segments, understand buyer habits, and benchmark performance against industry standards.

Data-Driven Strategy: Utilising insights gained from testing and audits, we produced a powerful email strategy designed to boost repeat purchase rates, lifetime value, and overall ROI.

New Subscriber Engagement: Our Welcome Flow, split into three emails, was pivotal in engaging and converting new subscribers. The flow achieved impressive metrics:

• Email 1: Engaged new subscribers with high open rates.
• Email 2: Focused on USPs, generating 60% of the Welcome Flow’s revenue and accounting for 9.6% of overall revenue in the first month.
• Email 3: Showcased best sellers, driving significant website traffic with the highest click rate in the flow.
  
  

Ongoing Reporting: We provided in-depth monthly reports outlining list growth, email performance, and strategic insights. This ensured that our approach remained data-driven and continuously optimised for success.