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Case Study: Supertram

Key Results

+2436%

Increased Page likes

+5767%

Increased Page views

+6454%

Increased Impressions

+4104%

Increased Reach

Key Results

+2436%

Increased Page likes

+5767%

Increased Page views

+6454%

Increased Impressions

+4104%

Increased Reach

CLIENT

Supertram

SERVICE

Social Media Managment

INDUSTRY

Public Service / Transportation

WEBSITE

Live preview

CLIENT

Supertram

SERVICE

Social Media Managment

INDUSTRY

Public Service / Transportation

WEBSITE

Live preview

The Brief

Supertram has been an iconic part of South Yorkshire’s transport network since 1994. In 2024, following its return to public ownership, OCPR was brought in to manage its social media presence.

The mission was to refresh public opinion, engage younger audiences such as students, create shareable content that celebrated South Yorkshire and its local businesses, and ultimately drive awareness, reach, engagement, ticket sales, and app downloads.

This involved full social media management, including strategy, content planning, content creation, and video editing.

THE OBJECTIVES

  • Improve public perception of Supertram following the transition
  • Build a younger and more engaged online community
  • Showcase South Yorkshire’s culture, landmarks, and local businesses
  • Create content that drives awareness, engagement, and conversions
  • Launch and grow Instagram into a new community space

KPIs

Increased page likes by +2436%

Grew page views by +5767%

Boosted impressions by +6454%

Expanded reach by +4104%

THE CHALLENGES

  • Changing Perceptions – Rebuilding trust and positive sentiment around public transport in South Yorkshire.
  • Reaching Younger Audiences – Making trams relevant and appealing to students and younger demographics.
  • Balancing Practicality & Personality – Communicating key information while keeping content fresh, relatable, and shareable.

THE WORK

We developed and executed a social media strategy designed to highlight Supertram’s role not just as transport, but as a cultural part of South Yorkshire life.
  • Content Planning & Creation – Built monthly content calendars, producing engaging videos, reels, and graphics showcasing everything from travel benefits to community initiatives.
  • City Guides & Local Spotlights – Partnered with South Yorkshire businesses and helped transform this into the “Tramendous Deals” initiative, promoted through social media.
  • Instagram Launch – Developed and launched Supertram’s Instagram channel, creating platform-specific content and building collaborations to establish a strong community presence.
  • Community Engagement – Maintained an active presence across platforms by highlighting staff, showcasing community events, and sharing valuable content tailored to local commuters.

THE RESULTS

Built a brand-new Instagram presence from scratch, delivering:

  • 340K+ organic impressions
  • 214K+ organic reach
  • 59K+ engagements across paid and organic activity
  • 1,200 new followers.

Successfully transformed Facebook into a platform now actively used to connect with customers, delivering:

  • Increased page likes by +2436%
  • Grew page views by +5767%
  • Boosted impressions by +6454%
  • Expanded reach by +4104%

Positioned Supertram as a brand local businesses want to collaborate with, leading to the launch of Tramendous Deals, offering exclusive customer discounts in exchange for content and promotion. Delivered consistent, shareable content that boosted positive sentiment and strengthened Supertram’s role as part of South Yorkshire’s community life.


CONCLUSION

Through social media management and content creation, OCPR helped Supertram refresh its identity online, rebuild public trust, and create a platform that resonates with South Yorkshire residents and students alike. By balancing informative updates with engaging, city-focused storytelling, we positioned Supertram as more than a transport provider but a key part of South Yorkshire’s culture and community.

Like what you see?

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