Website Optimisation for Sign-Ups: We implemented strategically placed sign-up forms across SOQ’s new website to grow their email list steadily.

Lifecycle Email Strategy: We developed a comprehensive lifecycle email strategy, focusing on automated flows that nurtured leads and converted them into loyal customers. This included:

• Welcome Flow: Engaged new subscribers, with the Welcome Series generating considerable in revenue.
• Post-Purchase Flow: Encouraged repeat purchases and reinforced customer loyalty.
• Replenishment Flow: Sent timely reminders when customers were likely to run out of their supplements, increasing retention and LTV.

Promotional and Value-Led Campaigns: Our team crafted and delivered engaging promotional campaigns and value-driven content to drive conversions and increase brand awareness.

Content Creation: We utilised high-quality UGC and artwork created by OCPR to enhance email campaigns, ensuring consistent and compelling visuals that resonated with SOQ’s audience.

A/B Testing and Audits: We conducted rigorous A/B tests and account audits to define customer segments, understand buyer habits, and benchmark performance against industry standards.

Data-Driven Strategy: Utilising insights gained from testing and audits, we produced a powerful email strategy designed to boost repeat purchase rates, lifetime value, and overall ROI.

Ongoing Reporting: We provided in-depth monthly reports outlining list growth, email performance, and strategic insights. This ensured that our approach remained data-driven and continuously optimised for success.