Set-Up Phase: We conducted thorough research into Hong Kong’s audience targeting for parents of children aged 2-7 and then created Facebook Ads campaigns with various different styles of creatives to test performance. We connected the new micro-site we created to Meta pixel and GA4 for tangible tracking of results and reporting.

Periodic Updates: We maintained up-to-date copy and campaigns based on seasonality, seamlessly transitioning campaigns from Easter to Summer camps in terms of artwork, ad text, and landing pages once the Easter holiday events were booked to ensure minimal downtime on all ads.

Ongoing Optimisation: We regularly reviewed the performance of audiences and ad creatives on Facebook while also evaluating recommendations, keyword performance, and search terms on Google Ads. This continuous optimisation helped decrease CPA and increase conversion rates.

Reporting Feedback: Throughout every stage, we have kept crystal clear communication with the stakeholders at RugbyTots to make them aware of the ongoing results of the campaign with weekly reporting and regular feedback on live chat and email.