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Case Study: PDS

Key Results

Developed a cohesive brand identity

Delivered a comprehensive brand style guide

Ensured seamless brand transition

Key Results

Developed a cohesive brand identity

Delivered a comprehensive brand style guide

Ensured seamless brand transition

CLIENT

PDS Group

SERVICE

Branding

INDUSTRY

Construction & Building

WEBSITE

Live preview

CLIENT

PDS Group

SERVICE

Branding

INDUSTRY

Construction & Building

WEBSITE

Live preview

The Brief

PDS Group, formerly known as PDS Design & Build, sought to rebrand to better reflect their new focus on building rather than design. The goal was to create a professional, slick, and reliable brand identity that would resonate with their target audience in the hospitality and leisure industry. They required a comprehensive brand style guide and customised branded templates for digital platforms to maintain visual consistency across various applications.

KPIs

Establish a cohesive and professional brand identity

Develop comprehensive brand guidelines

Create customised branded templates for digital and print materials

THE CHALLENGES

Brand Evolution: Transitioning the company’s brand identity from PDS Design & Build to PDS Group to reflect their new business focus on building services.

Visual Consistency: Ensuring all branding materials maintained a consistent look and feel across various applications, including digital platforms, print materials, and on-site branding.

Sector-Specific Requirements: Creating a brand that resonated with the hospitality and leisure industry while maintaining a professional and trustworthy image.

THE WORK

Discovery Phase: Engaged in detailed discussions with the client to understand their vision, objectives, and target audience, which guided the design process.

Extensive Logo Exploration: We created multiple logo iterations, ultimately selecting a logo that embodies trust, sophistication, and quality, aligning with PDS Group’s new direction. The final logo uses a clean, modern serif font to convey professionalism.

Colour Palette Selection: The chosen palette includes shades of navy and grey, symbolising trust and reliability.

Typography: The brand uses a modern modular font for the logo and a sans serif font for other branding materials, ensuring readability and a sleek appearance.

Brand Guidelines: Developed comprehensive brand guidelines detailing logo usage, colour palette, typography, imagery style, and tone of voice. These guidelines ensure visual consistency across all applications.

Customised Branded Templates: Created templates for social media posts, email signatures, and other digital platforms to enhance PDS Group’s professional image

THE RESULTS

Consistent Professional Image: PDS Group now has a cohesive and professional brand identity that communicates trust and reliability.

Enhanced Online Presence: The new brand templates have improved their social media and digital communications, making a strong impression on their audience.

Ongoing Support: We continue to support PDS Group with social media management, content creation, and website support, ensuring their brand remains strong and consistent across all platforms.

The rebranding of PDS Group showcases our ability to transform a company’s identity to align with its evolving business goals. By creating a professional and cohesive brand, we have helped PDS Group position itself as a trusted and reliable main contractor in the hospitality and leisure industry. Our ongoing partnership ensures that their brand continues to grow and adapt, maintaining its strong market presence.

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