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Case Study: McGregor Ross

Key Results

Modern, approachable brand identity established

Website designed to attract younger audiences

Consistent brand application across all platforms

Key Results

Modern, approachable brand identity established

Website designed to attract younger audiences

Consistent brand application across all platforms

CLIENT

McGregor Ross

SERVICE

Branding

INDUSTRY

Financial Services

WEBSITE

Live preview

CLIENT

McGregor Ross

SERVICE

Branding

INDUSTRY

Financial Services

WEBSITE

Live preview

The Brief

McGregor Ross, a mortgage broker, required a brand identity that would appeal to a younger audience while differentiating them from competitors. The aim was to create a warm, friendly, and trustworthy brand that also communicated professionalism and reliability. The new identity needed to be modern but understated, capturing the essence of their personalised service and expertise.

KPIs

New brand identity

Audience engagement

Differentiation from competitors

THE CHALLENGES

Reaching a Younger Audience: Creating a brand that resonates with younger clients while maintaining credibility in the mortgage broker industry.

Differentiation: Standing out in a competitive market with a distinctive and modern brand identity.

Maintaining Professionalism: Balancing a warm, approachable brand with the need for a professional and trustworthy image.

THE WORK

Comprehensive Brand Development: We developed a full brand identity for McGregor Ross, including logo design, colour palette, typography, and iconography. The brand guidelines ensure consistency across all platforms, from digital to print materials.

Distinctive Design Direction: We created a contemporary and inviting brand identity with warm colours and a friendly tone. This approach differentiates McGregor Ross from other mortgage brokers and appeals to a younger demographic.

Application Across Platforms: The new brand identity was applied across various mediums, including social media, print materials, and the website. This comprehensive application ensures a cohesive brand presence.

Website Design and Support: Alongside the branding, we designed a user-friendly website that reflects the new brand identity and provides a seamless user experience. We continue to offer ongoing support for website updates and enhancements.

THE RESULTS

Modern Brand Identity: Established a modern and approachable brand that stands out in the mortgage broker market.

Engaged Audience: Successfully appealed to a younger audience with a friendly and professional brand image.

Consistent Branding: Ensured consistency across all touchpoints, enhancing brand recognition and trust.

OCPR’s collaboration with McGregor Ross resulted in a distinctive and modern brand identity that appeals to a younger audience while maintaining the professionalism and trustworthiness required in the financial services industry. The comprehensive brand guidelines and website design provide a cohesive and engaging experience for their clients. Ongoing support including content creation and website updates ensures that McGregor Ross continues to thrive in a competitive market.

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