Strategy & Planning
We delivered a fully integrated campaign spanning organic social, paid social, email marketing, influencer collaborations, and UGC activation. Our strategy was built around a clear marketing funnel, guiding audiences from initial awareness through to conversion, with a structured content calendar and clear milestones to keep activity on track.

Organic Social Media
We established a dynamic rhythm of content, spotlighting artists, behind-the-scenes moments, family-friendly messaging, and countdown content. Instagram emerged as a central platform, driving 1.53M organic impressions, 259K reach, and 1,183 new followers. Facebook also grew consistently, generating 1.38M impressions.

Paid Social Advertising
Our paid campaigns focused on urgency messaging and flash sales, using creative offers and strong CTAs to drive momentum in the final weeks. During key sale phases, campaign efficiency improved significantly, with cost-per-purchase dropping as low as £4.50–£5.31. Remarketing activity also proved highly effective, delivering strong engagement and cost-efficient conversions at an average of £5.53 per purchase.

Email Marketing
The email audience grew to 15,232 recipients, more than 50% higher than the prior month. Campaigns achieved a 28.73% open rate and 1.78% click-through rate, with automated flows performing even stronger at a 41% open rate, 3.14% click rate, and nearly 5% on-site activity.