ChatGPT Ads
More Ways to Reach Your Audience
The rise of AI has completely changed how users search online. ChatGPT is increasingly being used more like a search engine for product and service recommendations, comparison information and buying advice.
With ChatGPT ads you can appear front and center for your audience at crucial stages in their conversion journey. We are one of the UK’s first agencies helping businesses advertise on ChatGPT, building bespoke campaigns that deliver results.
Why Choose OCPR as Your ChatGPT Ads Agency?
We understand what it takes to be featured. ChatGPT advertising isn’t about keywords and bidding, it’s about understanding user intent, compelling creative and targeting the right audience.
We combine commercial thinking with data-led campaign management to help businesses:
- Reach customers earlier in the buying journey
- Build brand awareness during AI conversations
- Test one of the newest advertising channels before competitors
- Integrate ChatGPT Ads alongside Google Ads and Paid Social campaigns
As the platform evolves, we’ll continuously optimise your campaigns using the latest insights and reporting available.
Our ChatGPT Advertising Services
ChatGPT Ads Management
ChatGPT Ads Consultancy
ChatGPT Ads Audits
AI Advertising Strategy
Creative Development
Landing Page Optimisation
Cross-Channel Campaign Integration
OUR PROVEN PROCESS
Step 1 - Discovery
We begin by getting to know your business, audience and your goals.
ChatGPT ads is a new platform, so we’ll take the time to understand how it fits into your wider marketing strategy, and whether it’s the right channel for your business.
Our discovery process includes:
- Initial consultation
- Review of your existing paid media activity
- Audience research
- AI search opportunity assessment
- Competitor analysis
Step 2 - Strategy
We start every campaign by putting together a bespoke strategy that aligns with your wider marketing goals.
We’ll identify the conversations your customers are having, define the right targeting approach and create a roadmap for launching successful campaigns.
Our strategy includes:
- Campaign objectives
- Context hint planning
- Creative messaging
- Budget recommendations
- KPI setting
Step 3 - Campaign Launch
Once your strategy is approved, we’ll build and launch your campaigns.
This includes:
- Campaign creation
- Creative development
- Landing page recommendations
- Audience targeting
- Conversion tracking
- Platform setup
Where required, we’ll also support access via OpenAI’s approved advertising partners.
Step 4 - Optimisation & Reporting
As performance data becomes available, we’ll continually monitor and optimise your campaigns.
Our reporting includes:
- Campaign performance
- Clicks and impressions
- Conversion analysis
- Budget optimisation
- Creative testing
- Strategy reviews
Transparency is at the heart of everything we do.
Step 5 - Future Growth
As ChatGPT ads develop, we’ll review your campaigns in line with new opportunities.
We’ll help you:
- Test new ad formats
- Expand campaign targeting
- Refine creative messaging
- Integrate ChatGPT Ads with Google Ads and Paid Social
- Identify new opportunities as OpenAI releases additional features
ChatGPT Advertising Services in Sheffield
Based in Sheffield City Centre, we help local, national and international businesses get more visibility online. We’re helping businesses to become early adopters of ChatGPT ads, integrating them into your wider marketing strategy alongside Google Ads, SEO, Paid Social, Email marketing and more.
Whether you’re looking to be an early adopter or simply want to understand if ChatGPT advertising is right for your business, we’d love to help. Get in touch.
Frequently Asked Questions
ChatGPT ads are sponsored advertisements that appear in ChatGPT alongside relevant AI-generated responses. They help businesses to reach users whilst they’re actively researching and exploring key topics, products and services.
All businesses can advertise on ChatGPT through OpenAI and their approved partners. Self-serve access is expected to be rolled out in the later stages of 2026.
At the moment, ChatGPT ads are seen by users logged in on the Free and ‘Go’ plans. Users on Plus, Pro, Enterprise and Education plans do not currently see advertisements.
Google ads appear based on keyword targeting. ChatGPT ads, on the other hand, target conversations using contextual hints. This means your business appears when it’s most relevant, being placed in front of users as part of a natural conversation.
The cost of ChatGPT ads varies depending on the campaign objectives, targeting and bidding model. We will help you to uncover the most cost-effective model for your business.
ChatGPT ads are ideal for those businesses where customers are likely to carry out research before committing to conversion. For example, someone looking for a service or a high value product is more likely to ask ChatGPT for recommendations and advice before converting, than someone buying something low cost online.
We will always carry out an assessment of your business and goals to let you know what we think the best fit is in terms of marketing channels.
Yes, we actually think it works best when you combine multiple channels. Having ad coverage across Google, ChatGPT and social channels means you can target users wherever they search, helping you to increase your brand’s overall visibility.
Yes, we can handle everything from strategy and campaign creation, through to creative, ad optimisations and reporting. We will continually monitor performance and the platform to adapt your campaign strategies and maximise returns.
Start Advertising on ChatGPT
Fill out the form below and a member of the team will be in touch.