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Case Study: DTF Pro

Key Results

660

new purchase enquiries in 12 months

£25

cost per new enquiry

8%

conversion rate

Key Results

660

new purchase enquiries in 12 months

£25

cost per new enquiry

8%

conversion rate

CLIENT

DTF Pro

SERVICE

Google Ads

INDUSTRY

Textiles / Apparel

WEBSITE

Live preview

CLIENT

DTF Pro

SERVICE

Google Ads

INDUSTRY

Textiles / Apparel

WEBSITE

Live preview

The Brief

DTF Pro, based in Chesterfield, specialises in direct to film DTF printing for businesses in the apparel and custom merchandise industry to use as templates, when printing onto garments. Their primary customers are garment decorators, print shops, and small businesses producing custom clothing, especially T-shirts.

The team at DTF Pro contacted OCPR during their initial business formation phase. Having just created their first online store, they were struggling to generate online traffic and purchases in the first 2-3 months since starting out. Their aims were to drive new enquiries at a profitable cost per acquisition using PPC channels such as Google Ads.

KPIs

New B2B purchase enquiries

Cost per purchase enquiry

Conversion rate of purchase enquiry

THE CHALLENGES

Niche Market: Although some markets benefit from being niche in terms of lower cost per clicks and competition, a niche market means traffic volumes can be minimal. Thorough keyword research was essential to maximise search volumes, and having just started out – there were players in the DTF market with much more sizeably competitive budgets vs DTF Pro at the beginning. Through continuous optimisation we were able to cement DTF Pro in the top of search results.

Specialist Copy: Writing copy for a DTF company is not straightforward. Ad copy language can be technical and the team needed to carry out a great deal of market and competitor research to understand what customers were focused on when choosing their DTF provider.

Quick Results: Having just set out, and with minimal cash flow at the beginning in terms of new customers, a quick start was essential. We managed to achieve solid results within the first 6 weeks of working with DTF Pro – reducing an initial £120 CPA, to £40 CPA in the first 2 months and gradually seeing this decrease over the next 10 months.

THE WORK

Campaign Strategy: During the setup phase, we worked directly with DTF Pro, as well as crafting our keyword plan and ad copy drafts by carrying out extensive competitor and market research to establish what USPs were important to highlight, to garner a high engagement rate.

Site CRO: We assisted the DTF Pro team with their website CRO, to help increase conversion rate from traffic to enquiries via the website. When the team updated the site – adding free UK delivery, and optimising the product listings, we saw conversion rate increase from around 2.5% to 8% over the period since this was carried out.

Account Optimisations: Outside of the initial build and CRO, the majority of our work has focused on improving ad copy scores, reviewing keyword performance to enhance visibility of high converting keywords, and reviewing search terms and recommendations to further enhance results.

THE RESULTS

660+ New Enquiries: In the first 12 months, we drove over 660 new purchase enquiries to the team at DTF Pro

Low CPA: We successfully delivered a low CPA of £25 from new campaigns within a competitive space and with a limited budget.

High Conversion Rate: Our campaigns averaged a conversion rate of over 8% for the past 12 months since the campaigns began. This is a high value considering the other players in the industry

OCPR has cemented a long term relationship with DTF Pro, through the process of continuous hard work, refinement and communication. DTF Pro fully understands the value OCPR’s Google Ads drive into the business through clear reporting, and they are looking to expand their reach in their 2nd year working with us.

Like what you see?

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