Downloads: Within the first 6 months, our campaigns generated over 2000+ new downloads via the app started on the Supertram website

Ticket Sales: Supertram’s team reported an ongoing increase in on board ticket sales, and app activity including ticket sales including park and ride passes (targeted by many of our campaigns). Showing users were engaging with ad content and switching to public transport.

Increased Reach & Engagement: As part of our strategy we have been boosting social media content created by our team, to increase reach and engagement. This has resulted in interactions with social media profiles on Facebook and Instagram increasing month on month, through engaging posts and reels – leading to a large increase in followers on both platforms.

OCPR were approached by Supertram to support their ongoing paid advertising and social media efforts (supplemented by paid social budget). The initial goal was to grow reach and awareness, growing app downloads and ticket sales both on board and particularly via the TSY Supertram mobile app. The ongoing goal was to maximise the downloads from our campaigns, and reduce the cost of each new download by optimising targeted users, reaching as many new users as possible.