Branding Process

Logo Exploration and Revisions: We undertook extensive logo exploration and revisions, resulting in a logo that reflects Harrogate’s local history and Yorkshire pride.

Colour Palette Selection: The colour palette was chosen to evoke a sense of place, with muted blue representing the Yorkshire moors and an off-white to add contrast to the overall design.

Typography Choices: An elegant serif font was used for the logo mark, paired with a refined sans serif font for branding materials.

Icon Design: Icons were designed in a simple, outlined style to maintain a clean and contemporary brand vision.

Brand Guidelines: Comprehensive brand guidelines were provided to ensure consistent use of branding assets across print literature, digital assets, signage, presentation templates, and more.

Web Development

Website Design and Development: We developed a visually stunning website that serves as a digital showcase for Harrogate Apartment Living’s properties. The website’s design aligns with the upscale brand identity, featuring the same colour palette, typography, and icons.

Integrated Booking Portal: The website includes an integrated booking portal, allowing visitors to book their stays directly through the site. This functionality is essential for streamlining the booking process and enhancing user experience.

Informational Content: The website also provides useful information for visitors of Harrogate, helping customers plan their stay and discover local attractions.

Lead Generation Platform: The website acts as a lead generation platform for Harrogate Apartment Living, enabling landlords to contact Harrogate Apartment Living to let their properties on their behalf.