Services

Success Stories

About

News

Contact

Book a Call

Our Services +

Branding

Content Creation

Email Marketing

Event Services

Facebook Ads

Google Ads

Graphic Design

LinkedIn Ads

SEO

Snapchat Ads

TikTok Ads

Print Services

Social Media Management

Strategy & Consultancy

Training

Web Development

Success Stories

About

News

Contact

Book a Call

Case Study: Luke Horton Art

Key Results

1000%

ROAS on Google Ads

150+

unique purchases each month

Key Results

1000%

ROAS on Google Ads

150+

unique purchases each month

CLIENT

Luke Horton Art

SERVICE

Google Ads
Facebook Ads
Email Marketing

INDUSTRY

Art & Crafts

WEBSITE

Live preview

CLIENT

Luke Horton Art

SERVICE

Google Ads
Facebook Ads
Email Marketing

INDUSTRY

Art & Crafts

WEBSITE

Live preview

The Brief

Luke Horton is an established artist in Sheffield. He first contacted us back in June 2021 to ask for our assistance in marketing his artwork online through Google PPC and Facebook Ads. We were tasked with creating campaigns that reach his target audience in Sheffield and further afield, raising awareness for his work and generating ecommerce sales from Google Ads, Facebook Ads and Email Marketing.

KPIs

Ecommerce sales

ROAS on paid campaigns

Engagement & awareness for events

THE CHALLENGES

Brand Familiarisation: With little knowledge of the art world, we needed to align ourselves quickly with Luke’s brand and his tone of voice, writing copy for Facebook Ads that matched and mirrored his unique approach of using Yorkshire dialect, and understanding his products comprehensively.

Identify Market Opportunities: During our research, we had to find areas of low competition to tap into with the original limited budget in place, targeting keywords that were relevant but had a low estimated cost per click.

Sustainable Growth: As with many small businesses, growth must be scalable and we had to ensure at every point that Luke was not overwhelmed by too many orders, whilst driving as much relevant traffic and purchases via his website as possible.

THE WORK

Extension Research & Campaign Plan: From the beginning we set out to find the right keywords and target audiences required to make Luke’s campaigns on Google and Facebook Ads a success.

Considered Expansion: Over time as Luke has added more product categories and products to his range, we’ve added additional campaigns and budgets. We’ve also added in additional networks such as Google Shopping and dynamic retargeting on Facebook Ads to generate further purchases and revenue.

Dynamic Retargeting: We’ve seen great success by retargeting users who’ve visited Luke’s website but not purchases using dynamic retargeting, this works well alongside Google Ads to retarget users who are still in the consideration phase and cement purchases.

THE RESULTS

High ROAS On Google Ads, Luke has always maintained a very profitable return of between 800-1000% over the past 2+ years
Maximising Purchases – Driving over 150 unique purchases each month from Google & Facebook Ads
Strong Community Engagement: Tapped into existing follower base and lookalikes to build engagement and awareness for Luke’s exhibitions, stores and events.

OCPR have played a pivotal role in taking Luke Horton from a relatively new and upcoming artist, into the established name he is in Sheffield and South Yorkshire today. Starting from his home during COVID, Luke now has 3 brick and mortar stores in Sheffield and South Yorkshire, with plans for further expansion in the future.

Our partnership with Luke has gone from strength to strength, and has proven the value of an ongoing partnership, starting with a lower budget during the first 6-12 months to cement results, and then scaling up on success to grow the business into what it is today.

Like what you see?

If you think your business can benefit from any of the services in this case study, get in touch by filling out the form.

We’d still love to hear from you even if you aren’t sure, let’s have a conversation and see where it goes. After you’ve filled out the form, one of our team will endeavour to be in touch within 24 hours.